Top Three Features to Look for in a Streaming Ad Measurement Solution

Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms.

Streaming is a media type like no other, and it’s a media type that merits a new approach to measurement. Publishers who identify and adapt a strong solution will be in the best position to work with advertisers to monetize their inventory and build a platform with a loyal viewer base.

Check out this blog post to learn the top three things to look for in a streaming ad measurement solution.