Position your practice for a sustainable, successful 2021.
The top 10 American Medical Association news stories from January of this year include three on Medicaid funding and two on LGBTQ issues, but none on the impending COVID-19 pandemic. This fact underscores how abruptly our lives changed. With the first reported death in the U.S. on February 28th the world turned upside down, and healthcare providers were confronted with the fear and risk of face-to-face encounters, lack of personal protective equipment (PPE), cancellation of procedures, and uncertainty of safety for their patients, their staff, their loved ones, and themselves.
The flexibility and adaptability that providers have demonstrated in response to these challenges has transformed the pandemic into a watershed event for the healthcare industry, propelling us into an uncertain future. Trends ranging from the growth of virtual visits and value-based payment to the emergence of disruptive market players, such as Walgreens-VillageMD, as well as increases in merger and acquisition activity will shape ambulatory care for the foreseeable future. As with all change, new risks and opportunities arise.
This E-book examines healthcare trends from four perspectives:
1. The healthcare marketplace
2. The patient’s perspective
3. Changes to the clinical model
4. Changes to the business of healthcare
Understanding your risks and opportunities in these different contexts can help you refine your strategy and achieve your goals.