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In this guide, we’ll take a deep dive into the attributes that characterize transactional email and triggered email, what distinguishes one from the other and how they can be combined with traditional marketing email to improve engagement. We’ll also explore basic best practices — when it’s appropriate to send one kind of email or the other, common mistakes to avoid and lots more.
Download this free guide to learn:
• The differences between transactional and triggered email
• Tips for leveraging them to increase engagement with your customers
• How pros like LinkedIn integrate them into their campaigns
• How businesses of any size can take advantage and integrate these best practices