Trust? It’s Only Human

In a recent study from IBM, only 20% of consumers surveyed said they ‘completely trust’ organizations when it comes to matters of data protection and privacy.

Of course, trust is vital to winning and retaining customers, and building closer relationships. So how can companies demonstrate to customers how their personal data is being used, shared, with who and why?

In this paper, we delve into how greater trust can be achieved through compliance and true clarity around data. From the right people and experience, to the role of technology and automation as an enabler.