Use Data to Drive Your Website Personalization Strategy

As we reevaluate digital marketing strategies and service line priorities,  it's time to find new ways to quickly capture and then capitalize on consumers' attention. It's a difficult proposition in any industry, let alone for a healthcare organization vying for new patients in a rapidly evolving landscape.

Today's consumers expect a personalized experience relevant to their needs. Here are three tips for converting browsing consumers into patients by personalizing your website.