Using Location Data to Understand the Offline Impacts of Online Efforts

Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns.

The future of location-based marketing incorporates new technology that provides a data stream of polygons – granular information on the size and shape of buildings – that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales.

This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes:

• An explanation of how new granular audience and footfall data can provide impactful attribution insights 
• A specific list of value adds a proprietary polygon database partner can provide
• A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.