Video Content Marketing: Identifying Metrics & Measuring Impact

The research summary report explores these aspects of video usage and presents findings on:

• The strategic importance of video and how its ROI compares to other content types. 
• The value and importance of tracking video viewing data. 
• The importance of and the degree to which video viewing data integrates into Marketing Automation and CRM platforms.
• The extent to which video is now a serious tool for sales enablement and closing deals.

These study results provide insights and data useful for comparison, planning and improving the quality of video 
marketing initiatives.