Why Business Acumen is the Key to Selling in a Post COVID World

With the hybrid workplace now a norm, how do you equip sellers with the skills to be successful in a remote selling environment? And how do you retain and grow talent in the era of the great resignation? 

We surveyed Heads of Sales and Learning and Development Managers across the globe to learn how sellers have adapted to a hybrid selling environment, and how a new level of business savvy and sales agility is crucial to succeeding in a post COVID world. 

 We found that while “Offering and articulating business insights to the C-Suite and Executives” is identified as the top skill of successful sellers, only 49% were confident that their sales professionals could do this. 

When we examined sales training practices, we found that whilst the top preferred choice is classroom-based instructor led training, 30% have difficulty changing their behaviour after training (41% in organisations with 10,000+ employees). 

 So how can you equip your sellers with the business acumen skills they need to effectively engage during sales negotiations? And what new kinds of learning programs can cut through to make a real difference in your organisation? 

Download the free report to answer these questions and more.