Why Customers on the Phone are Better Than Customers at Your Dealership

According to the latest research from BIA/Kelsey, calls to businesses from smartphones are estimated to reach 162 billion by 2019. In order to make full use of the calls that your marketing is generating, it is essential to understand the quality of these leads.  Conversation Analytics provides high-level metrics by extracting data directly from the words, phrases and context of each phone call. This is where automated lead scoring takes the stage.

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