Why HTTPS is Essential to the Future of Your Website

Google Chrome and Firefox (and Safari later in 2018) are moving to make the internet secure by default by discouraging users from visiting unsecure sites. Users who see the “Not Secure” label next to your web address may stop in the middle of the sign-up process, abandon their shopping cart, or simply stop reading and close the tab. 

For many companies, having HTTPS on their website and a fully authenticated SSL/TLS certificate are vital to continued business operations.  Your website’s SSL certificate provides cryptographically verifiable proof of your identity—verified with industry standard methods and then digitally “signed” by a CA, such as GeoTrust. 

• Learn about the enhanced certificates recommended for websites where user trust is of the utmost importance—such as websites handling cardholder data (CHD), and personally identifiable information. 
• GeoTrust recommends public websites avoid  “self-signed certificates,” which are generated internally as opposed to having been issued by a CA. 
• The main benefits of using HTTPS: security, trust, performance, functionality, and SEO.